About Filter
When our users are looking for properties through Realtor.com platforms, they can find thousands of results that might not meet their specified criteria. One way to help them navigate through many options and make a decision is to narrow down the list to a manageable number. Therefore, we take filter project as the main tool to make finding the right property easier than ever.
My role in this project was to lead the end to end experience for iOS, Android, and Website. It included partnering with a Researcher, Product Managers, and Local Data Engineers, and Frontend Engineers.
Problems with the old design
Price picker takes so much space above the fold and users mistakenly slide the price picker when they actually want to scroll down the filter page
Certain filters are hard to find because it is hidden under community/building amenities
Having to unselect everything for property type
Not able to choose exact number of bedrooms
User don’t understand what’s pending/contingent means
Solutions
Allow users to type in their desired price for more accurate results
Use expand and collapse for simpler interaction and improved discoverability
Display property type with icons for visual help and let users select what they need
Introduce one tap bedroom range for better usability and provide exact results
Provide tooltip to help users understand real estate terms
Competitor Research and Sketches
Research Findings
Methodology: Unmoderated usability testing
Software: usertesting.com
Users: 40 home buyers in various buying stages (10 Android, 10 iOS, 10 mWeb, 10 Desktop)
Must haves filter:
Price
Property type
Number of beds & baths
Home age: newer homes usually mean less maintenance
Home size: most know what size of home is a comfortable range for them
Lot size: important to buyers with children and pets
Open house: particularly important for active searches
HOA fees: most consider having HOA fees as deal maker/breaker
Garage: important for home shoppers in suburban areas
Parking: important for home shoppers in urban areas
Stories: important for home shoppers in retirement areas
Nice to haves:
School districts
Heating/cooling
Flooring
Lots & views
Pools
Community features
Days on Realtor.com
Walkability/ walk score
Hide 55+ communities
Disability features